How to Write a Blog Post in 25 Steps

Are you fed up with reading checklists for blog post articles that fail to explain how to actually implement the action items listed? Many who begin are overwhelmed with no clue where to start and are confused by the concept of a post.

1. Pick A Topic

Before learning the sufficient way in which to write a post, you first need to have an idea. There are a multitude of manners in which topics can be discovered.Β 

Several of the best recommended include Quora, Pinterest, niche-related books, or listening to podcasts. However, the best overall comes from simply reading and discovering interesting topics while browsing the internet.Β 

2. Decide On A Target Keyword (through Keyword Research)

Target keywords represent one more words that are entered into search engines and directly relate to your topic. Every target keyword should be added in specific regions of a post, including Title, Intro, Conclusion, Sub-headings, Meta description, Image alt text, and the Body.

3. Decide On The Purpose Of A Post

Do not waste your time writing a post that has no end goal in mind. Before even beginning to write, ask oneself what transformation is the audience going to receive from reading and/or what call to action do I want the reader to take to grow my business?

Every post you write for your blog should provide a revelation to the audience solves some sort of pain-point found in their lives.

4. Create Enticing Headlines

It cannot be stressed enough how to write an exceptional blog post without the discussion of headlines. Writing posts without a headline that piques the interest of an audience is like trying to fish without using any bait. This means long days stuck at the lake without a single nibble in sight.Β 

It may feel clunky at first, but taking time to hone a post is well worth the investment. In accordance with data published by CopyBlogger, 80% of those browsing the web will read a headline but writers will be lucky if 20% take the time to read the article.

5. Outline

An outline represents the general skeleton of a post, including the main idea, brief bullet points, and sub-headings. This helps organise your main idea into various topics that will support the argument at hand.

6. Compose A Rough Draft Whose Length Is At Least 1,000 Words

Begin with the sub-header of the outline that you as the writer are most excited about and go. It’s far easier to write posts once some momentum is going. If you desire to rank on the search engines, particularly Google, then all blog posts should be at least 1,000 words in length.

There are a variety of factors that help determine the length of a post, but a rough draft helps one to get started.

7. Write a Solid Intro

It is intuitive to write an intro before composing the post’s body. However, some believe it’s better to write the intro after the body as they’re able to create a more cohesive introduction. Take your pick on this one.

8. Write A Conclusion

Most online readers, even if they are seduced into clicking your article, will skim blog posts. They want nothing more than the introductory sub-headings, conclusion, and captions.

9. Edit

Writers are their own harshest critic. Let a day pass before editing the rough draft. Editing is the time to look at a piece of work objectively and decide if it has injected enough of “you” into it. Don’t try to blend in.

10. Sprinkle The Keywords

Tools like Yoast SEO make it very easy to include targeted keywords into specific areas of a post. Just don’t allow it to alter your writing to the point that it comes across as spammy.

11. Generously Add Call-To-Action

Skim your edited post, search for the best place in which you feel as if a freebie to serve both your audience and grow an email list is, then manually stick it right in there.

12. Create Or Source Blog Post Images

Every blog post needs at least one featured image just before the introduction and right after any included subtitle as this represents another key ingredient to offer clients a taste of your work. To create your own, consider using Canva. If you want outside help, use royalty free websites like Unsplash or Pixabay.

13. Add Media To The Body Of Your Post

Try using a variety of media to enhance the concept or argument of your post including but not limited to Photos, Drawings, and Videos.

14. Reader-Friendly Formatting

Even if your content is the most beautifully composed thing on the internet, improper formatting will deter readers. Follow basic design protocols in all posts like bolded subheadings, short paragraphs, and highlighting key points.

15. Review The Word Count

Your word count is a check to ensure that the post is as comprehensive as it can be. Edit as needed to meet requirements.

16. Optimise Alt Tags For SEO

For the purposes of SEO, the target keyword should be included in at least some of your post’s images.

17. Link To Credible Sources

If you are referencing statistics or direct quotes from particular individuals, make sure you give credit to the right sources by embedding links in sentence fragments. The sources themselves should be reputable.

18. Add Related Posts

The Huffington Post is known to keep readers addicted to their site by interlinking multiple related posts in one article. Do the same to retain viewers.

19. Edit The Meta Description

Meta descriptions are short blurbs embedded into the HTML of a post to give readers a sneak peak into what a post is about. They MUST be included in EVERY post to rank for SEO.

20. Edit Permalinks

Permalinks are an entire URL that is editable and is recommended to be revised to include a target keyword.

21. Add A Featured Image

As a consequence of specifying a featured image, social platforms will know which to show audiences when linking to your post on their respective platforms.

22. Assign Categories

Unlike tags, categories organise the posts of a site to improve the user experience and rank higher in search results.

23. Preview and Review

Ensure your post can be eye scanned and free of mechanics errors.

24. Publish

Hit the publish button to revel in your post.Β 

25. Promote And Share

If you don’t try to rank organically for SEO, then at least do everything possible to share and promote your work by linking to posts on social media.

Blogging helps writers establish brand awareness, become an expert and thought leader in your respective industry, boost conversions, and attract qualified leads. Follow the above mentioned steps to start publishing successfully today.

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