Infographic Types: The Power Of Visual Marketing
The design of infographics has seen significant evolution since the early 2000s. Where people were once drowning in a wave of borderline clipart cartoons that were brightly colored, a great many designers have matured and offered museum-worthy visualizations with tasteful illustrations that bring the story to life.
Unfortunately, too many brands are stuck in creative ruts by developing the same kind of infographics repeatedly. Although it’s great to have a style, it’s very easy to get stale. If you desire to continue to engage individuals with quality content, then the presentation must be mixed up.
What Makes A Good Infographic Design?
Simply slapping words and pictures together does not mean that a great infographic has been created. Proper design is intentional and meant to enhance the experience of the viewer from beginning to end. If you are unsure if your design is up to speed, there are three key questions that need to be asked. These include whether or not it supports the story if you are following best practices, and if it reflects the brand.
The best designs serve to reinforce the core of the story through every single element of design, including color, hierarchy, type, and imagery, to name several. When design and copy work together, the viewer can expect a far stronger impression.
Whether designing a simple social media graphic or detailed visualization, the application of strong principles will help increase appeal, retention, and comprehension of information.
Properly branded content is easy to identify due to its consistency. Simply mixing up design styles does not mean one has to stray from their business’s core identity.
Irrespective of the design style you experiment with, it’s a must to hit all three. However, it doesn’t mean limiting yourself is required. There are a myriad number of creative ways to transform infographics from basic numbers to gorgeous art pieces.
Tips for Ideas
The information a marketer is consuming relevant to the industry is performed daily through newsletters, think pieces, articles, and reports. These all provide great fodder for a supreme infographic. On the next occasion you run through bookmarks, consider how each may translate into visual content.
If a key item you come across irks with you or resonates with you, there is likely an outstanding idea within.
Pop culture trends like fashion, music, sports, and entertainment all provide outstanding infographic sources. Such popular topics are always trending and, when gamed right, help elevate visibility. Cultural trends provide a powerful source of inspiration as well. Organizations are constantly producing new reports on a variety of issues that are relevant to the greater population, from social opinion polls to demographic data. Light-hearted or serious, niche or broad, consider how such trends may evolve into infographics.
There is no shame in acquiring inspiration from news outlets. In fact, it helps a brand to insert itself into a given conversation. Monitor various headlines and observe Google trends to keep a finger on the pulse. However, it is important to keep in mind that businesses should remain neutral politically.
Source: Graphic River
Ideal for: simple illustrations, clean data visualisation.
The main rule of thumb for all content marketing, not just infographic design, is that less done well is far superior to more done poorly. In a world of elaborate data graphics and bright colors, a simple line art display can provide a refreshing change of pace.
If creating a small series of infographics, try telling a straightforward story or at the very least focus on visualisation.
Ideal for: data visualization, engendering human emotion
Humans respond emotionally to seeing other people, so the inclusion of photography featuring people can prove a nice way to help the viewer empathise or connect. However, photography does not always have to feature humans. Rather, it can prove a great way to add texture and depth to a design, especially when incorporated into visualisations.
Ideal for: conveying abstract themes or concepts, depiction of characters
There is a reason for this item’s popularity. Creators can let their imagination run wild by creating any theme or world that they want, which is an amazing benefit when attempting to stretch creativity. It allows the flexibility of skills and experimentation with different styles of illustration by bringing characters to life.
4. Tactile Data Visualization
Ideal for: a more impactful display of data science
Data visualization allows the numbers to be observed more clearly. The issue lies within designers missing out on opportunities to truly enhance their data stories due to the fact that they are too focused on crafting the same old graphs and charts.
Although this isn’t necessarily a bad practice, crafting these visualizations with real-world objects then using tools with various creation tools helps to bring them to life.
5. Isometric Design
Ideal for: visualizing structures and ecosystems, adding depth
With illustrations of isometric design, you’re able to dip toes into the 3D world, allowing you to experiment with perspectives and depth in a way that simply isn’t possible with traditional methods. This allows for the creation of a richer, more exciting visual experience that will greatly benefit the viewer. However, it isn’t recommended in all cases due to the fact that it can sometimes misrepresent information.
Ideal for: social content, grabbing attention, blog content
One of the best things related to the evolution of platforms is that infographics can be published everywhere and anywhere. This brings design to a whole new level and allows for the creation of eye-catching pieces that add additional layers of storytelling to the content.
7. Explorative Design
Source: Star Wars
Ideal for: influencing decisions, detailed data
Guiding readers through this classification of design in a logical flow is ideal, but not every single infographic in this category requires such prescriptive storytelling. Things like detailed static visualizations or flow charts provide a unique experience whereby viewers can explore info they are most interested in or navigate content based on goals and answers.
Staying ahead of the curve means constantly experimenting with content, both in the category you make it and the way in which it is presented. When used properly, infographics are an incredible communication device as they are easily shared in a simple-to-read format. Through the combination of great copy, visuals, and data, they sufficiently stimulate the brain’s learning centers and help connect ideas.